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Brand launches its latest collection of sports shoes,[link widoczny dla zalogowanych]
FINALLY, the wait is over.
Puma recently introduced Evospeed, the groundbreaking performance collection that for the first time in the brand's history,[link widoczny dla zalogowanych], features product offerings for all Puma sport categories.
Inspired by the world's fastest man,[link widoczny dla zalogowanych], Usain Bolt and made possible with the contribution of Malaysia's first choice goalkeeper Khairul Fahmi Che Mat,[link widoczny dla zalogowanych], Evospeed was launched in style at the Puma Malaysia headquarters in Petaling Jaya recently.
With the theme "Semua Boleh Bolt", a reflection of the worldwide promotion "Everyone Can Bolt", the campaign features an eight-minute viral video that depicts the life of an ineffective security guard who eventually excels in his career thanks to the Evospeed range.
Get one today: (From left) Khairul,[link widoczny dla zalogowanych], Wong and Baddrol posing with the Evospeed at the launch.
Designed under the criteria of "light,[link widoczny dla zalogowanych], flex, and fit", all Evospeed footwear features lightweight materials, increased flexibility and an optimised fit that enables a greater freedom of movement without compromising support,[link widoczny dla zalogowanych], to enhance speed.
"It is our greatest pleasure to introduce the Evospeed to Malaysia. Malaysia is a country where we love our sports,[link widoczny dla zalogowanych]," said Puma Malaysia general manager Sheryl Wong.
"And for many Malaysian,[link widoczny dla zalogowanych], playing football,[link widoczny dla zalogowanych], motorsports activities or running at one of many annual marathons is a part of their lives," said Wong.
"Based on its characteristics of the shoe of being light,[link widoczny dla zalogowanych], flex and fit,[link widoczny dla zalogowanych], we wanted to show it in a manner that would appeal to Malaysians," said Wong when asked to comment about the "Semua Boleh Bolt" video.
"Personally, we would like to thank Khairul for his excellent acting in the video,[link widoczny dla zalogowanych]," she added.
The video sees the 23-year-old Khairul acting along with other Puma Friends,[link widoczny dla zalogowanych].
Meanwhile, Puma introduced its new Puma friend, Kedah captain Baddrol Bakhtiar,[link widoczny dla zalogowanych], into the fray.
Baddrol and Khairul Fahmi will be using the new Evospeed wear in their respective events,[link widoczny dla zalogowanych].
"We would like to welcome our new friend Baddrol and we wish him excellence in his career,[link widoczny dla zalogowanych]," said Wong.
Also present at the launch were actors of the "Semua Boleh Bolt" video, which is circulating on YouTube.
They include radio DJ Phat Fabes,[link widoczny dla zalogowanych], singer James Baum, actor Zain Saidin, Drum n Bass DJ Anowl and One FM radio DJ Nicholas Ong.
The Evospeed is currently worn by Puma's key athletes in running (Usain Bolt),[link widoczny dla zalogowanych], football (Sergio Aguero and Mario Gomez),[link widoczny dla zalogowanych], motorsport (Fernando Alonso) and golf (Rickie Fowler).
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