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Fulfilling the league's global outreach with more

 
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PostPosted: Thu 20:47, 29 Aug 2013    Post subject: Fulfilling the league's global outreach with more

Fulfilling the league's global outreach with more international players,[link widoczny dla zalogowanych]
Add to that the recent sports media hysteria over the Minnesota Timberwolves' pursuit and acquisition of 20 year-old Spanish phenomenon Ricky Rubio, and you'd think you were talking about a college All-American first-round draft pick.
As of the 2010-11 season,[link widoczny dla zalogowanych], the NBA had 84 international players, an all-time high. And one team who has taken the lead in pursuing internationalism in the NBA is the New Jersey Nets. They have a Russian billionaire owner, and several international players and sponsors. This past season the Nets played an NBA game with one of the league's own international teams (Canada's Toronto Raptors) in London.
Last year,[link widoczny dla zalogowanych], they made a preseason trip to China,[link widoczny dla zalogowanych], and, prior to that,[link widoczny dla zalogowanych], held a basketball clinic in Russia. They are enthusiastically embracing a longer,[link widoczny dla zalogowanych], broader view of the appeal of the NBA beyond its traditional borders and fan base.
The Nets already have a Russian-language website and a TV broadcast deal to televise games in Russia. The team,[link widoczny dla zalogowanych], from the top down, has emphasized the need to have attract international fans. sports, in that we want to offer our product,[link widoczny dla zalogowanych], which is NBA-quality basketball,[link widoczny dla zalogowanych], to fans all over the world,[link widoczny dla zalogowanych]," says Christophe Chalier,[link widoczny dla zalogowanych], the board Chairman for the Nets.
And the NBA has been responsive to this outreach effort. "Building the sport of basketball and the NBA internationally is a priority for the league as a whole,[link widoczny dla zalogowanych], but we're thrilled the Nets are so supportive of this,[link widoczny dla zalogowanych]," according to NBA Europe senior vice president Sophie Goldschmidt.
The effort to entice these international fans appears to be bearing fruit. James,[link widoczny dla zalogowanych], as of 2011, the league's international merchandise sales were up 35%,[link widoczny dla zalogowanych], and are projected to rise another 30% this coming year.相关的主题文章:


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