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Media Musings Blog Archive Death of the Banner Ad
No one clicks on them,[url=http://woolrichoutletdeutschland.halod.com/][b]Woolrich Damen deutschland[/b][/url], right? They are like a fly in the room that won stop buzzing around but you can get rid of it.
Banner ads are so passé. Image: drewmichaellewis
Unfortunately for journalists and bloggers,[url=http://giuseppezanottioutlets.webmium.com/][b]Giuseppe Zanotti shoes outlet sale[/b][/url], these things pay for what we do. Journalism is closely tied to the advertising industry ability to capitalise on internet content.
But there is hope,[url=http://woolrichjacket.webmium.com/][b]Woolrich Jackets[/b][/url], according toGawker Media owner Nick Denton. Denton has always tried to do things a little differently in the media world. According to this memo, Gawker master planis to monetise the comments section.
Essentially,[url=http://merrellfootwearsizechart.webmium.com/][b]http://merrellfootwearsizechart.webmium.com/[/b][/url], the concept is thatadvertisementswill be strategically inserted into comment threads and will have some kind of relevance to the topic being discussed.
all know the conventional wisdom: the days of the banner advertisement are numbered. In two years, our primary offering to marketers will be our discussion platform. Nick Denton
The plan, unveiled last month, isn really that new or novel though. It word-of-mouth advertising; it taking aTupperwareparty to the twenty-tens.
But if Denton approach works, then this will mark an important shift from online content, to online discussion. More of a Web 2.0 kind of thing.
Felix Salmon writes,[url=http://rogervivieroutlets.webmium.com/][b]roger vivier discount for Discount Roger Vivier Shoes Roger Vivier Flats Roger Vivier Sale[/b][/url], Gawker's blog posts to get shorter,[url=http://woolrichoutletdeutschland.halod.com/][b]Woolrich Deutschland Woolrich Arctic Jacket Woolrich Damen Woolrich Herren outlet deutschland[/b][/url], in future, and sometimes just be a headline, at least in the first instance,[url=http://kevindurantshoesforsale.blogspot.com/][b]jordans shoes sale[/b][/url], so that the conversation can get going before a pretty post can be put together. by putting an emphasis on thecommenters, it could in fact be taking away just as much from journalists and bloggers as it is giving them.
Another question mark over the idea is that there isn much stopping advertisers from jumping into the comments for free.
Denton is relying on advertisers to for promotion of the discussions in which they engage. Just like any marketer can go into Twitter - but sponsored tweets give them more prominence. of Gawker success,[url=http://duveticaukoutlet.halod.com/][b]Duvetica Down Jackets For Men[/b][/url], someone has to do something. The online advertising industry is the lifeblood of future journalism.
My only idea is to plead you to click on this link! PLEASE PLEASE PLEASE. I do anything! Please, I got pets to feed!
Is the banner ad on the way out? How do you think journalism is going to bankroll itself in the digital age,[url=http://woolrichoutletdeutschland.halod.com/][b]Woolrich outlet Deutschland[/b][/url]?
banner ad, Gawker, Nick Denton
Posted under: Blogging, Design and usability,[url=http://merrellfootwearsizechart.webmium.com/][b]sell discount 2013 merrell footwear size chart online store[/b][/url], Future of journalism, Future of media, Media ethics, Multimedia journalism, Social media
Dated: May 25 2012
Nice piece. But I have to question the whole of the banner ad thing, because I still see them everywhere. I always thought it was a common essence to have online, because I am so used to seeing them everywhere. To be honest, I think advertising is somehow increasing. Maybe that because every time I am on Youtube I seem to get an ad no matter how small the views are or how small the Youtuber is. And on news sites,[url=http://duveticadeutschlandshop.halod.com/][b]http://duveticadeutschlandshop.halod.com/[/b][/url], I tend to get advertising in pop ups that I can avoid. So it hard to believe it will just go.
But, I have to hop in that worry boat with you about how future journalism will be paid. Because it feels that advertising is stretching over all types of media like blogging and twitter, but I wonder if it will get stretched too thin.
P> Should be great games! Radio 5 live Ian Dennis on Twitter: Fabio Capello first coause Portugal, Germany and Holland is really tough England soccer team jerseys manager Fabio Capello said he was pleased to have avoided some of the bigger names in the tournament as England return to Europe top table for the first time in eight years, having failed to qualify for Euro 2008 in Switzerland and AustriaKiev Medical University residence block seems ideal for soccer fansThe BBC look to have taken a gamble on England progressing to the knockout stages of next summer championships, where they will have first pick of the quarter-finals wholesale Soccer Uniformsas well as both semi-finals However, ex-England striker Alan Shearer has played down the teams chances Group B is very difficult because Portugal, Germany and Holland is really tough Miles added: it cheap soccer jerseys outrageous that more tickets could be made available to sponsors than to England fans? Yes Could France claim their first trophy since winning Euro 2000? HOW DO THEY PLAY? Coach Laurent Blanc has experimented with a number of different formations over the past two years If it doesnt,[url=http://parajumpersonline.webmium.com/][b]2013 PJS Jackets Shop Sale Kodiak Jackets Online PARAJUMPERS[/b][/url], well obviously Ill carry on my career, he said Fiorentina star and rumoured Arsenal target Ljajic found himself at the centre of another controversy earlier this month when he was attacked by his boss Delio Rossi The draw is on its way, I promise But there is a downside: The building has not been refurbished since the 1960s
Don expect fireworks without Rooney, but England have shown in recent games that a counter-attacking approach suits them Looking optimistically ahead then, England and Republic of Ireland could be set for a quarter final clash in either Donetsk or KievRepublic of Ireland face a far tougher task in Group C with matches against world and European champions Spain, Italy and Croatia From 53 total nations,[url=http://kevindurantshoesforsale.blogspot.com/][b]http://kevindurantshoesforsale.blogspot.com/[/b][/url], the list has narrowed down to 16 teams who will battle it out this summer newera cap for the title of strongest European national team in the world 1x QF on 21 June, 1x SF on 28 June Instead,[url=http://rogerviviershoesneimanmarcus.blogspot.com/][b]http://rogerviviershoesneimanmarcus.blogspot.com/[/b][/url], it was not completed until after the war, and has now renovated for the upcoming European Championship, including the installation of electronic entry barriersPA PhotosCristiano Ronaldo is heading to the Euros with Portugal? Ronaldo explains gesture ? Brassell: Duo set for grand finaleThe two sides drew 0-0 in Zenica last Friday, with many football equipment pointing to the poor quality of the boggy playing surface as a key reason for Portugal failure to grab an away goalLooking ahead: England Barry, Carroll,[url=http://cheapindoorsoccershoesonline.blogspot.com/][b]cheap soccer shoes online[/b][/url], Lescott and Henderson (Picture: EPA)Premier League holders City and Champions League winners Chelsea each provide four of Hodgson 23-man squad, which Lescott insists can prove beneficial for England Euro 2012 bid Likely formation: 4-4-2 Possible starting
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