Guardians of Grail

cheapbag214s · Posted: Sun 15:49, 04 Aug 2013 Post subject: have refocused on their core titles

publishing giant Flammarion), have refocused on their core titles, like Tintin."Our strategy is to open new revenue streams and generate new readers by working with other industries, such as Hollywood," says Jean-Philippe Thivet, Casterman's head of marketing. While Steven Spielberg 2011 Tintin movie didn't bring direct revenues to Casterman, it served as a valuable opportunity to reinvigorate the franchise's market appeal. "The film repositioned Tintin as No. 1 in sales," Thivet says. "We managed to convince Tintin fans to complete their collections of the books, but we also managed, through the film,[link widoczny dla zalogowanych], to gain a new readership, and to put Tintin back in the hands of kids again."The Belgian government is also fighting back by attempting to position the country as a center of innovation and excellence for the rest of the industry. In 2007, it set up the Comic Book Commission, a department in the Ministry of Culture with an annual budget of $170,000. The commission funds 30 to 40 new