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David Mayo steps into Tim Isaac's shoes Nike Blaze

 
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PostPosted: Tue 17:51, 27 Aug 2013    Post subject: David Mayo steps into Tim Isaac's shoes Nike Blaze

David Mayo steps into Tim Isaac's shoes
Mayo is based in Singapore right now. As the Asia head of Bates,[link widoczny dla zalogowanych], his mandate includes India. His mandate is to galvanise the agency leadership, develop the Bates brand and establish a new network model.
David Mayo has been named chief executive officer of the Bates Asia network. The appointment comes in the wake of Tim Isaac's impending retirement. Isaac, the current chairman of Bates Asia, will retire by the end of the month.
Mayo is based in Singapore right now. As the Asia head of Bates,[link widoczny dla zalogowanych], his mandate includes the Indian region. His brief is to galvanise the agency leadership,[link widoczny dla zalogowanych], develop the Bates brand and establish a new network model.
Isaac says in an official communiqu "David (Mayo) is one of Asia's most experienced and creative agency leaders, with a very strong track record in building brands and driving creativity. He is a born entrepreneur and has put many of our clients' brands firmly ahead of their competitors. He is the right person to build on the good work, the platform that has been established and to take Bates to the next level in its long history in Asia."
In 1994, Mayo came to Asia from London to join Bates in Hong Kong. He was hired by Isaac at Ogilvy Mather in 1997 to run the Guinness account,[link widoczny dla zalogowanych], among other regional businesses. Since then,[link widoczny dla zalogowanych], Mayo founded creative boutique RedCard and after 2005,[link widoczny dla zalogowanych], also went on to hold several key senior roles at Ogilvy,[link widoczny dla zalogowanych], including the presidency of Ogilvy Mather Advertising and later of Ogilvy Mather ASEAN.
"When I originally came to Asia in 1994,[link widoczny dla zalogowanych], it was to work at Bates. It has a very strong track record as a maverick and creative brand in Asia and has a unique place in a region of the world where more and more clients are asking for the bespoke and the personal. We will take Bates to the next level. I am returning to take this heritage, and fashion a fresh new agency offer for ambitious brand owners across the region,[link widoczny dla zalogowanych]," says Mayo about his new mandate.
In Asia,[link widoczny dla zalogowanych], besides Guinness,[link widoczny dla zalogowanych], Mayo has worked with clients such as Nike, Gillette,[link widoczny dla zalogowanych], The Economist, Motorola, Coke and Diageo. This experience is expected to bring added impetus to Bates as the agency model changes in Asia.
Paul Heath, chairman, Ogilvy Mather,[link widoczny dla zalogowanych], Asia Pacific, comments,[link widoczny dla zalogowanych], "David's verve, energy and drive will be the perfect tonic for Bates. David has done a brilliant job at Ogilvy across the region for more than a decade. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy,[link widoczny dla zalogowanych], sell, resell or exploit any material on the Website for any commercial purposes.相关的主题文章:


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