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How People Make Decisions on Where to Buy Their Ke

 
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PostPosted: Tue 22:33, 13 Aug 2013    Post subject: How People Make Decisions on Where to Buy Their Ke

How People Make Decisions on Where to Buy Their Keen Shoes
A lot of small businesses are experiencing difficulty staying profitable during these troubled economic times. That is not surprising when you consider how these firms advertise versus how people shop these days. Take,[link widoczny dla zalogowanych], for example, an outlet that sells Keen sandals. Most likely they promote themselves locally while using local paper and perhaps a few radio spots. Can you explain that strategy not useful?
Well,[link widoczny dla zalogowanych], a consumer attempting to buy Keen footwear these days is probably going to start their look for womens Keen by doing a bit of research online. They'll throw their product in Googl, that will return various websites where they might purchase the product. They are able to then investigate the various shoes available and browse customer reviews to figure out which shoes they believe works out perfect for them. They are able to consider the websites from the stores to determine what has these footwear at the smallest price. After they have done their research, they will leave,[link widoczny dla zalogowanych], perhaps with a map in one of the websites that provides directions,[link widoczny dla zalogowanych], to visit that store and buy their products.
This customer probably doesn't bother to purchase or browse the daily newspaper. When they are already online it is very simple to visit various websites to obtain all the latest news. Probably they'll pay attention to CDs within their vehicle,[link widoczny dla zalogowanych], or connect their Music player packed with all their favorite music. Why listen to radio stations and have to listen to all of the commercials and talk when that which you want is only music?
As you can tell, the advertising budget of the small family-owned company selling Keen shoes isn't allocated in the easiest way to reach a lot of customers. In order to stay in business,[link widoczny dla zalogowanych], they will need to start using a portion,[link widoczny dla zalogowanych], if not all,[link widoczny dla zalogowanych], of the advertising dollars to obtain a good website established and begin an internet advertising campaign which will actually reach more and more people. Even better,[link widoczny dla zalogowanych], when they setup their website to permit customers to buy their shoes online they'd be capable of geting business from the larger customer base and not just those who live in their local area. in either case,[link widoczny dla zalogowanych], they have to give themselves a visible presence online otherwise they will be much less likely to get new clients and be able to keep their small business going.
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