Guardians of Grail

gtuo7kv8

In 1999, I had done it. As Vice President of Sales and Marketing and as a self-proclaimed marketing guru, I had done it. A hat trick - the ice hockey term used when a player makes three goals in the same game. In the same industry magazine I ran an advertisement strategically placed next to an independent glowing product review and an editors article announcing my new product based on my press release. I had truly done it.
To pull this off, I had flown to New York from San Jose, CA and met with three different groups [url=http://www.mnfruit.com/airjordan.php]jordan pas cher[/url] within the magazine. The advertisement was easy. I had money, they had a place for my ad. The press release was difficult since there was [url=http://www.mxitcms.com/tiffany/]tiffany outlet[/url] a lot of news in my industry at that time, but after briefing the editor, I felt [url=http://www.moncleroutletosterblade.com]moncler outlet[/url] I had convinced him that my news was more significant than the other news he had been briefed on this particular week.
The most difficult was the product review. Although I met with the group that performed the independent reviews, it was a 30 second meeting in the lobby. No one penetrated the iron wall [url=http://www.jordanpascherofficiele.com]air jordan pas cher[/url] into the lab. I had sent my product in the mail to them months earlier. This [url=http://www.rtnagel.com/louboutin.php]louboutin pas cher[/url] was a non-bias review of products performed by engineers comparing multiple products. They wouldn't even give me a clue as to how well my product performed. I would have to read it when the review came out the following week just like everyone else.
We live in a different world now. Social media has changed the rules and who has the power of the pen. With internet users performing their searches in YouTube and Twitter it is no wonder that only 14% of consumers trust paid advertisements while an incredible 78% trust peer reviews.
Today, I search the web for folks [url=http://www.mnfruit.com/doudounemoncler.php]moncler[/url] doing reviews on products like mine and send them one. Their reviews are published on the Internet in their blogs, YouTube videos, Tweets, Facebook, and other social media sites. These reviews are just [url=http://www.rtnagel.com/airjordan.php]nike air jordan pas cher[/url] as credible as the lab tests from the magazines and reach an audience multiple times larger than the industry magazine reviews.
I post my own press releases that are picked up and syndicated. More people have access to my news than ever before. [url=http://www.mxitcms.com/abercrombie/]abercrombie[/url] A simple search of my topic and anyone [url=http://www.gotprintsigns.com/abercrombiepascher/‎]abercrombie soldes[/url] can easily and quickly find my news online. Those who subscribe to my blog have the news fed to them automatically.
Advertising? Who needs it? I'll save the [url=http://www.mquin.com/gzparis.php]giuseppe zanotti pas cher[/url] money and rely on more credible sources for letting people know about my new products and services. Of course, there are still a few very strategic opportunities for a well written, well placed advertisement. A catchy headline with a link to my product landing and selling page seems to work the best today.
I also frequently write articles and submit them to be syndicated. This builds my credibility and the credibility of my [url=http://www.sandvikfw.net/shopuk.php]hollister sale[/url] products.
All of this and I haven't left my desk. No more long flights and days out of the office to meet with a few select strangers trying to convince them of the value of my products. I now let the social media crowd review and determine the value of my new offering. What were once three distinct divisions of an industry run magazine with a few industry pundits determining what is news and what is not, is now replaced by social sites where crowds of interested parties sit waiting to see what is new and exciting. Then, with the stroke of a pen — or rather — the click of their [url=http://www.mxitcms.com/tiffany/]tiffany[/url] keyboard they are ready to tell the world.
For this and other articles by Brad Hess, please go to . MyMark, LLC is a media rich professional social networking website that gives you the tools to use social media optimization to enhance your search engine optimization and generate revenue. Visit today to set up your free account!
相关的主题文章:

[url=http://www2s.biglobe.ne.jp/~hakata/eq/petit/petit.cgi]tiffany How To Make An Offer [/url]

[url=http://www.haramasa.net/shalacurd/anthologys/anthologys.cgi?action=html2&key=8477]louboutin pas cher Bakery Box[/url]

[url=http://ltjhj.com/forum.php?mod=viewthread&tid=1126838&fromuid=9290]jordan pas cher Article Marketing Tips To Dramatically Increase Your Backlinks[/url]