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Before you put your final stamp of approval on your writing,circle all the "is," "was" and other passive verbs like: begin,start to, seems, appears, have, and could. Use your grammarcheck to count your passives. Aim for 2-4% only.
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When you aim at 10th grade level, you make it easy for youraudience to "buy." Attempts to impress your audience withresearch babble or long words fail because they sound unreal andcreate a distance from the audience. Your reader wants a savvyfriend, not an expert.
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When you take the lazy shortcut using -ly words like suddenly,or the adverb "very," your telling makes your reader yawn a "hohum" and stop reading. Instead show "suddenly." For example,"When she saw the pistol, she ran and slammed the door behindher," shows "suddenly." Instead of "Alice was fat," say "Alice'sgirth prevented her from buying [url=http://www.jeremyparendt.com/Barbour-Paris.php]barbour pas cher soldes[/url] just one airline seat."
Format: 65 characters per line Words: 728
P.S. To receive this special report from Judy Cullins, author of10 eBooks go to:www.bookcoaching.com/reports/DistributeYourSelf-PublishedBook.shtml ============== The Top Five Writing Mistakes ProfessionalsMake Judy Cullins ?2004 All Rights Reserved
1. Stop passive sentence construction.
3. Show, don't tell to keep your audience reading.
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Whether you write a book introduction, biography, chapter or websales message (did you know these are part of the essential"hot-selling points?"), keep the "I's" to a minimum. Youraudience doesn't care about you, only what you can do for them.Think about where your audience is now--their challenges orconcerns. Remember to answer their question, "Why should I buythis from you?" Put a big YOU at the top of each page you write.Write three or four paragraphs. Then, circle the "I's" and vowto replace them with a "you" centered sentence or question.
Publishing Guidelines: You are welcome to publish this articlein its entirety, electronically, or in print fre*e of charge, aslong as you include my full signature file for ezines, and myWeb site address in hyperlink for other sites. Please send acourtesy link or email where you publish [link widoczny dla zalogowanych].
Try my "Check and Correct" for These Top Five Mistakes
Thanks, Judy Cullins, M.A.
2. Stop all pompous language and phrases.
Yes, you know your subject. You also need to think aboutentertaining your audience, and making your book or otherwriting easy to read. If your writing lacks organization andcompelling, vital sentences that convince your readers [url=http://www.jeremyparendt.com/Hollister-b5.php]hollister france[/url] to keepreading, they will leave your book or Web site immediately.There goes your "word-of-mouth" promotion.
5. Take the "I" out of your writing to satisfy your reader
So instead of telling your [url=http://www.rtnagel.com/louboutin.php]louboutin pas cher[/url] story, (I know that's important toyou) put your story in the third person. Use another name, maybea client's or friend's. If you think your bio is important,instead of placing a long passage on your home page, place itinstead, on your "About Us" page. On your book's back cover, putyour longer bio and photo inside the back cover page, so you canput more of what sells on your back cover--testimonials andbenefits. Get everything you write checked by a book or writingcoach to make sure it sells.
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4. Reduce your passive -ing constructions.
Title: The Top Five Writing Mistakes Professionals Make Author:Judy Cullins Copyright 2004. All Rights Reserved.
Circle the -ly and very words and sit down with your Thesaurusand replace them with power words that describe or show emotion.
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