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The six heads of financial ratios for both companies, Google Inc and Microsoft Corporation have been have computed and attached at the end of this paper as an Appendix table; it also contains the pertaining financial data. Comparison of Business Models, A business model is a model formulated and implemented by a company in order to develop, nourish, deliver and gain value. Core Business Google: This leader in information searching on the internet is an American multinational corporation pertaining to internet and software as its core operations investing internet search and navigation, cloud computing and advertising technologies. A number of internet-based products and services have been initiated and developed by Google and it earns most of its profits from advertising through its program known as AdWords. [url=http://www.gotprintsigns.com/abercrombiepascher/‎]abercrombie pas cher[/url] Microsoft:

This renowned name in computing is again an American multinational corporation [url=http://www.thehygienerevolution.com/hollister.php]hollister france[/url] which specializes in initiating, developing, manufacturing, licensing and also supporting an unending range of products and services pertaining mainly to computing through its various product divisions. Leading products and services by Google. Ad Words for advertising based auctions at real-time basis, Ad Sense program senses and enables web [url=http://www.giuseppezanottipaschere.com]giuseppe zanotti soldes[/url] sites to deliver customers' ads from AdWords, Gmail, Orkut, Google Display, Double-click Ad Exchange used as a real-time auction market place for trading of display space for ads and YouTube which provides video and other interactive mediums for advertisers. [url=http://www.ktbruce.co.uk/hollisteroutlet.php]hollister[/url]
[url=http://www.teatrodeoro.com/hollisterde.php]hollister[/url] Microsoft Windows and Windows Live Division Segment which offers [url=http://www.rtnagel.com/louboutin.php]louboutin[/url] mainly PC operating systems including Windows 7 and Windows Vista, Microsoft's Server and Tools segment proffers mainly windows server operating system and product support services, Online Services Division Segment provides online information and content using [url=http://www.sandvikfw.net/shopuk.php]hollister outlet sale[/url] Bing, MSN Portals, and others, Microsoft Business Division Segment offers Microsoft Office and other related products and Entertainment and Devices Division serves Xbox 360 entertainment platform including a whole lot of entertainment resources. Management/Leadership Style Google: This [url=http://www.osterblade.com]moncler sito ufficiale[/url] Company has a normal hierarchical structure [url=http://www.fibmilano.it]woolrich[/url] and organized in the form of 'bottoms up' from the angle of creativity of product and 'tops down' [url=http://www.tagverts.com/barbour.php]barbour deutschland[/url] from going on with the financials, the quarter and other aspects. Disagreements are encouraged along with large group conversation and in discussions, both sides of the mark are motivated and expected as well.

Decision making does not involve hierarchy. Microsoft: The management style here is quite culture oriented, creating and nurturing the correct culture and relax and feel at home are two of the practices at Microsoft Corporation. Developing a clear vision, pegging to it and working hard on it is essential. Hiring of action-oriented employees is being practiced and protecting the corporate image along with ruthlessly controlling budgets form [url=http://www.gotprintsigns.com/abercrombiepascher/‎]abercrombie soldes[/url] some aspects of the company's management style. Innovation Track Record As Microsoft is quite older a company than Google, its innovation has elevated by leaps and bounds throughout its operations. But Google has proved its development and performance in a smaller time frame. Google has a policy for employees to spend 80% of their time on core projects and operations and the rest, 20% or one day a week on activities pertaining to innovation that induce their personal interests and passions.
Google has created various creative internet search software's and the Google search engine is the [url=http://www.ktbruce.co.uk/barbourjackets.php]barbour jackets[/url] leader in search engines and is better than Microsoft's Bing. Its products such as Ad Sense and Ad Words have shunned everyone especially in the advertising sector all over the globe; Gmail is now used and favored by a considerable lot of people. This shows that Google has focused more on the consumer side which needs more innovation for satisfaction.
Microsoft has worked mainly on sophisticated software's related mainly to computing and to the business customers and corporations and not to every user at home. This shows their targeting and with the somehow strict management style at Microsoft, innovation does not seem to be at large and at high levels, at least not if compared to Google. Microsoft's Bing has not been successful in creating a value as a search engine. Overall, Google's innovation track record is quite impressive and better than that of Microsoft though the level of operations is smaller.
References
Google Inc., 2011. Annual Report 2010. Retrieved December 18, 2011, Microsoft Corporation, 2011. Annual Report 2010. Retrieved December 18, 2011

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