Guardians of Grail

cheapbag214s · Posted: Fri 21:30, 02 Aug 2013 Post subject: The Aspen Idea_1

The Aspen Idea Alexis C. Madrigal Jun 28 2012, 1:45 AM ET Tweet More Email Print What the eighth annual Aspen Ideas Festival can mean for a world badly in need of new thinkingThere's nothing like a prolonged economic crisis to afford the American businessperson some time to rethink what it's all about. For the past several years, all kinds of people have emerged to tell the corporate leaders of this country that mindless pursuit of maximum profit is not all there is to running a company. From Umair Haque to Paul Hawken to every devotee of the triple bottom line or social entrepreneurship, many varieties of gurus want to usher in a new era of American business that's adds meaning to work. Notes from the Aspen Ideas Festival -- See full coverage All of our modern day gurus are about 50 years behind Walter and Elizabeth Paepcke, the promoters of modern Aspen,[link widoczny dla zalogowanych], and the would-be civilizers of America's post-war executives. In 1949, they celebrated an era of humanistic business with a 20-day festival on Goethe and went