Guardians of Grail

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The group continue [link widoczny dla zalogowanych] to enjoy enormous success in the UK due to some truly great songs that they have recorded. The idea of the hoodies came about a few years back when the band realised that they had hit the big time and their management [link widoczny dla zalogowanych] agency began thinking how can they market the band's image to their adoring legion of fans.

A variety of merchandise products were brought to market such as JLS dolls, calendars, stationery [link widoczny dla zalogowanych] etc. However, it's been the clothing [link widoczny dla zalogowanych] that's really been a best seller for the band and out of the clothing then JLS hoodies are by far the top seller in [link widoczny dla zalogowanych] the clothing range.

The management agency were very astute in creating a range of clothing merchandise that tapped into the band's popularity yet also allowed their fans to display their preference for their favourite band member by assigning only making the hoodie available in four different colours, [link widoczny dla zalogowanych] one for each member of the band. With each band member being assigned one particular colour then JLS fans were able to buy [link widoczny dla zalogowanych] a sweatshirt according to whichever band [link widoczny dla zalogowanych] member happened to be their favourite.

Therefore, the yellow hoodie is for "JB" [link widoczny dla zalogowanych] Gill, the red one is for Oritse Williams, the green one for Marvin Humes and the blue one for Aston Merrygold.

Obviously, JLS hoodies are most popular with teenage girls but that doesn't mean to say that adult women [link widoczny dla zalogowanych] don't appreciate the bands' talents and many grown up women have been [link widoczny dla zalogowanych] wearing their own individual coloured hoodie.