Guardians of Grail

cheapbag214s · Posted: Thu 3:04, 01 Aug 2013 Post subject: our director of analytics

that comes from sharing but is not generated by the familiar pillars of the so-called sharing economy: Facebook, Twitter, Reddit,[link widoczny dla zalogowanych], LinkedIn,[link widoczny dla zalogowanych], Digg, StumbleUpon.The stories that fall between the cracks are those that are passed around in casual ways,[link widoczny dla zalogowanych], outside the social media super-structure,[link widoczny dla zalogowanych], millions of times a day. "Most of the time," writes Alexis Madrigal,[link widoczny dla zalogowanych], "someone Gchatted someone a link, or it came in on a big email distribution list, or your dad sent it to you."Alexis, who is the tech editor at TheAtlantic.com,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], gave a name to this black hole of traffic: dark social. These sorts of referrals are not broken out in the chart above. But they represent a large part of the audiences we all receive. At The Atlantic, our director of analytics, Adam Felder, estimates that dark social accounts for about one-quarter of all referrals to our sites.So where's it coming from? Since those four lines in the graph add up to all of our traffic, readers arriving under cover of dark social are stealing market